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Uruk Videos

This is video 5/? on project management terminology, especially confusing terms. This video discusses the differences between the Product Breakdown Structure (PBS) and Work Breakdown Structure (WBS). #4pm #ProjectManagement #ThePMCoach #Uruk #PMO #PMDivision Uruk Website: https://urukpm.com/ Case Studies: https://urukpm.com/case-studies/ Uruk Framework: https://urukpm.com/uruk-framework/ Calendly Link: https://calendly.com/UrukPM/
What are the differences: PBS vs. WBS
In this follow-up to Part 1, host Mounir Ajam takes a deep dive into what a complete project management method should look like—and why so many traditional models fall short. From the six essential components of a robust methodology to the often-overlooked power of stage gates, this episode delivers a clear roadmap for moving from a technical delivery mindset to a true value delivery approach. You’ll discover: • The difference between project owners and service providers—and why it matters • Six key components of a complete project management method • How stage gates safeguard governance, value, and decision-making • An inside look at the Uruk Value Delivery Model • Why the Discovery Phase and Operational Readiness can make or break success If you’re ready to move beyond frameworks and buzzwords and start building methods that deliver strategic value from concept through operations, this episode is your blueprint. 🔗 Learn more and access free resources at www.urukpm.com (http://www.urukpm.com) Explore more project management insights at www.urukpm.com (http://www.urukpm.com/) Connect with Uruk Project Management: Uruk PM | Blog (https://blog.urukpm.com/) Uruk Project Management | LinkedIn (https://www.linkedin.com/company/urukpm/?viewAsMember=true) Uruk PM (https://twitter.com/UrukPM) | (https://www.facebook.com/Urukpm/) Twitter (https://twitter.com/UrukPM) Uruk PM | Facebook (https://www.facebook.com/Urukpm/) Uruk PM (https://www.instagram.com/urukpm/) | (https://www.facebook.com/Urukpm/) Instagram (https://www.instagram.com/urukpm/) Uruk PM | Youtube (https://www.youtube.com/@urukprojectmanagement) #UrukPM #ProjectManagement #Podcast
Transforming Project Management While Respecting Our Diversity - Part 2
This is video 4/? on project management terminology, especially confusing terms. In this video, we discuss the differences between product scope and project scope. #4pm #ProjectManagement #ThePMCoach #Uruk #PMO #PMDivision Uruk Website: https://urukpm.com/ Case Studies: https://urukpm.com/case-studies/ Uruk Framework: https://urukpm.com/uruk-framework/ Calendly Link: https://calendly.com/UrukPM/
What are the differences: Product Scope vs. Project Scope
This is video 3/? on project management terminology, especially confusing terms. In this video, we discuss the differences between shareholders and stakeholders. #4pm #ProjectManagement #ThePMCoach #Uruk #PMO #PMDivision Uruk Website: https://urukpm.com/ Case Studies: https://urukpm.com/case-studies/ Uruk Framework: https://urukpm.com/uruk-framework/ Calendly Link: https://calendly.com/UrukPM/
What are the differences: Shareholder vs. Stakeholders
In this powerful first installment of a two-part series, host Mounir Ajam unpacks the deep-rooted challenges that continue to plague the project management profession—even after decades of certifications, guides, and frameworks. Drawing from his paper, "Transforming Project Management While Respecting Our Diversity," Mounir takes a strategic lens to explore: • Why project failure rates remain high across industries • The persistent confusion between methods, tools, and delivery approaches like Agile or Hybrid • The lack of a unified definition of success in project work • And the urgent need for integrated, value-driven systems that move beyond task management He also challenges the industry's current understanding of project phases, organizational maturity, and the myth of “project management software,” setting the stage for a bold transformation in how we define, manage, and deliver successful outcomes. 👉 Tune in to lay the foundation for part two, where Mounir introduces the Uruk Value Delivery Model and the blueprint for designing real, adaptable project management methods that fit your organizational context. 📍 Learn more at www.urukpm.com (http://www.urukpm.com) Explore more project management insights at www.urukpm.com (http://www.urukpm.com/) Connect with Uruk Project Management: Uruk PM | Blog (https://blog.urukpm.com/) Uruk Project Management | LinkedIn (https://www.linkedin.com/company/urukpm/?viewAsMember=true) Uruk PM (https://twitter.com/UrukPM) | (https://www.facebook.com/Urukpm/) Twitter (https://twitter.com/UrukPM) Uruk PM | Facebook (https://www.facebook.com/Urukpm/) Uruk PM (https://www.instagram.com/urukpm/) | (https://www.facebook.com/Urukpm/) Instagram (https://www.instagram.com/urukpm/) Uruk PM | Youtube (https://www.youtube.com/@urukprojectmanagement) #UrukPM #ProjectManagement #Podcast
Transforming Project Management While Respecting Our Diversity - Part 1
This is video 2/? on project management terminology, especially confusing terms. In this video, we discuss the differences between quality and grade. #4pm #ProjectManagement #ThePMCoach #Uruk #PMO #PMDivision Uruk Website: https://urukpm.com/ Case Studies: https://urukpm.com/case-studies/ Uruk Framework: https://urukpm.com/uruk-framework/ Calendly Link: https://calendly.com/UrukPM/
What are the differences: Quality and Grade
This is video 1/? on project management terminology, especially confusing terms. In this video, we only introduce the topic. #4pm #ProjectManagement #ThePMCoach #Uruk #PMO #PMDivision Uruk Website: https://urukpm.com/ Case Studies: https://urukpm.com/case-studies/ Uruk Framework: https://urukpm.com/uruk-framework/ Calendly Link: https://calendly.com/UrukPM/
What are the differences between "A" and "B": Introduction
Is project management really about choosing between Agile or Waterfall—or is there something deeper we’re missing? In this thought-provoking episode of the 4PM Podcast, host Mounir Ajam challenges the traditional narratives around Agile, Waterfall, and Hybrid project approaches. Drawing from years of industry experience and research at Uruk Project Management, Mounir introduces a new way of thinking: one that centers on value, context, and adaptability—not labels. You’ll discover: • Why Agile and Waterfall are product development approaches—not project management methods • The two core principles that guide effective project delivery • The Value Delivery Methodology (VDM) and its six essential components • How every project—regardless of method—must move through a full life cycle • The common myths that hinder real progress in project environments • What truly makes a project manager successful in today's complex landscape Whether you manage billion-dollar infrastructure or lean digital projects, this episode offers clarity on how to build fit-for-purpose systems that deliver lasting value. 🔗 Visit urukpm.com (https://urukpm.com) for the companion article and graphics. Explore more project management insights at www.urukpm.com (http://www.urukpm.com/) Connect with Uruk Project Management: Uruk PM | Blog (https://blog.urukpm.com/) Uruk Project Management | LinkedIn (https://www.linkedin.com/company/urukpm/?viewAsMember=true) Uruk PM (https://twitter.com/UrukPM) | (https://www.facebook.com/Urukpm/) Twitter (https://twitter.com/UrukPM) Uruk PM | Facebook (https://www.facebook.com/Urukpm/) Uruk PM (https://www.instagram.com/urukpm/) | (https://www.facebook.com/Urukpm/) Instagram (https://www.instagram.com/urukpm/) Uruk PM | Youtube (https://www.youtube.com/@urukprojectmanagement) #UrukPM #ProjectManagement #Podcast
Managing Projects Beyond Agile and Waterfall
This is video 5/5 on Business-Integrated Project Management (#BIPM). This video summarizes our views on BIPM, including the Uruk Framework, Horizontal Integration, and Vertical Integration. #4pm #ProjectManagement #ThePMCoach #Uruk #PMO #PMDivision Uruk Website: https://urukpm.com/ Case Studies: https://urukpm.com/case-studies/ Uruk Framework: https://urukpm.com/uruk-framework/ Calendly Link: https://calendly.com/UrukPM/
Business-Integrated Project Management (BIPM), No 5 Summary
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